Embrace the power of #FREEDOMHAIR and become the narrator of your own story!
Indian girls in school want to live on their own terms, but their lives are often regimented, following scripts written by parents, teachers & society. Even her hair is set tight in two braids, not allowing her the freedom to wear it as she wants. As she enters college, she wants her first taste of freedom but still doesn’t get the freedom she desires. Family & society continue to constrain her on the choices she can truly make, defining her life. The one choice she can make, is to finally wear her hair open, & free.
Pantene heard young girls talk about these sentiments during their transition from school to college in terms of the opportunities they see, what freedom means to them and the power that freedom to wear their hair their own way, can give them. With the #FreedomHair Campaign, Pantene tries to capture this emotion & invites young girls to join the conversation & embrace the freedom to write their own story, on their own terms, to create a revolution or re-write history. Pantene believes it can begin the day they decide to wear their hair the way they want to, having their #FreedomHair! Hair that is free of hair fall, which she can leave open every day, & like a superhero cape she wears that gives her the confidence to write her own story.
With the #FreedomHair campaign, Pantene is partnering with Sattva, a mission-driven organisation that provides scalable solutions for social impact. This unique partnership aims to help young girls across India embrace the power of Freedom Hair & become the narrators of their own story. As a part of this association, Pantene with Sattva will inspire action among the young girls through workshops & internships across multiple passion areas & skills, giving them the freedom to pursue their dreams & passions.
I've always believed that how I live my life is dependent on me. Only I have the power to bring any change in my life. When I started running, I felt liberated and every time I open my hair I relive the liberation. My #Freedom Hair story is about rewriting your fate and not bowing down before what breaks you. When you lift your head, open your hair and run towards your goals, you will feel the freedom and life is just about that!
Letting my hair feel its freedom while I fly in the ocean and conquer every obstacle is exactly what freedom is to me! Freedom to me is not letting anyone or anything tie me down, it is stepping out of the ordinary and inspiring others to do the same. This is my #FreedomHair story, what’s yours?
Freedom for me is doing what you love and doing it unapologetically. My #FreedomHair gives me the confidence to follow my passion and live my life the way I choose to. I believe one can do whatever they want if they believe in it and work hard. I’m sharing my #FreedomHair story to inspire the ones who are tied down by the society to break free and embrace their #FreedomHair.
Breaking the shackles and breaking the norms doesn’t come easy. When I started my journey, I knew and truly believed that I was made for this. Freedom to me is being able to embrace who I am and to share it with the world without any hesitation. I hope my #FreedomHair story helps you find yours and do things that you’re meant for!